Shannon M. Duncan

Welcome! 

I am an Assistant Professor of Marketing at the Alberta School of Business, University of Alberta. 

My research primarily focuses on motivation and judgment and decision-making. In particular, I examine the factors that can nudge consumers towards healthier choices.  One stream of research examines how to do this through tracking technology. For example, I ask questions like: How does checking the status of desired outcomes more (vs. less) frequently impact consumer satisfaction and motivation to re-engage with tracking technologies? Can encouraging consumers to make up for their failure while tracking their goal increase their motivation?  A second stream of research examines how to nudge consumers toward healthier decisions through choice architecture. In this stream, I ask questions like: Is it more effective to focus on how to get therapy or why to get therapy when nudging consumers to seek mental health treatment? Does prompting consumers to confirm their choice lead them to be more likely to switch to a more beneficial subscription plan?

I received my Ph.D. in Marketing from The Wharton School, University of Pennsylvania. Prior to my doctoral studies, I received my M.S. in Neuroscience and Education from Columbia University and my B.A. magna cum laude in Psychology from Marist College. I also served as the Associate Director for the Center for Decision Sciences at Columbia University.  

Get in touch at shannonduncan@ualberta.ca. 

Elsewhere online: Google Scholar | LinkedIn